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    <lastmod>2024-11-18</lastmod>
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      <image:title>Buck - Copywriter</image:title>
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    <loc>http://www.jlbwork.me/ecommerce</loc>
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    <lastmod>2024-09-05</lastmod>
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      <image:title>Product Copy</image:title>
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      <image:title>Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-09-05</lastmod>
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      <image:title>Blog Content</image:title>
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      <image:title>Blog Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog Content</image:title>
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      <image:title>Blog Content</image:title>
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  <url>
    <loc>http://www.jlbwork.me/contact</loc>
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    <lastmod>2024-01-02</lastmod>
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    <loc>http://www.jlbwork.me/digitalmarketing</loc>
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    <lastmod>2024-09-18</lastmod>
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      <image:title>Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing</image:title>
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      <image:title>Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.jlbwork.me/social-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/580fdc30725e25ff54972eaa/c167ebc6-89f5-4126-a4b4-871170c6fc12/Screen+Shot+2022-01-05+at+1.06.19+PM.png</image:loc>
      <image:title>Social Media - Make it stand out</image:title>
      <image:caption>Girl Scout Troop giveaway to encourage troops to participate in a Halloween activity to receive exclusive patches designed by BAND app. This social post garnered 1.8k reach, 2.9k impressions, 350 engagement and 220 link clicks. Activity in Troop Leader Hub increased by 16% during this campaign period.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Social Media - Make it stand out</image:title>
      <image:caption>#Sustainability campaign that increased qualified leads and brand awareness by 10%. In partnership with the Paper &amp; Packaging Board, we collaborated on social content creation, press releases and videos to encourage responsible residential recycling with the #BoxtoNature Program.</image:caption>
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      <image:title>Social Media</image:title>
      <image:caption>Girl Scout Troop giveaway to encourage troops to participate in a Halloween activity to receive exclusive patches designed by BAND app. This social post garnered 1.4k reach, 1.8k impressions, 260 engagement and 147 link clicks. Activity in Troop Leader Hub increased by 23% during this campaign period.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Social Media</image:title>
      <image:caption>New business campaign to increase workplace groups &amp; accounts. Strategy included tutorials to use BAND at work, reviews &amp; case studies to highlight its organization &amp; productivity features. These social posts garnered on average 2k reach, 3k impressions, ~300 engagement and ~150 link clicks.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Social Media</image:title>
      <image:caption>Rate the app campaign to increase reviews across FB and Apple/Android store. Incentive was a $10 Starbucks gift card for participation. This social post garnered a 9k reach, 12k impressions, 3k engagement and 1.8k link clicks. App reviews increase by 3,000% overall.</image:caption>
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    <image:image>
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      <image:title>Social Media - Make it stand out</image:title>
      <image:caption>Girl Scout Troop giveaway to encourage troops to participate in educating themselves and practicing healthy habits to receive exclusive patches designed by BAND app. This social post garnered 2.7k reach, an increase of 22% in participation in the Troop Leader Hub from over 400 troops.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Social Media - Make it stand out</image:title>
      <image:caption>New business growth campaign to increase subscriptions and plays for a new podcast hosted by CEO and COO of Bay Cities Packaging and Design. This ongoing campaign resulted in an overall 18% increase in engagement and retention over a 3 month period across social, email &amp; web.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Social Media - Make it stand out</image:title>
      <image:caption>BTS Giveaway campaign encouraging new school administration group creation + a curated BTS box of goodies for 5 selected teachers. This social post garnered 57k reach, 62k impressions, 4k engagement and 300 link clicks. New accounts during this period increased by 12% over the previous BTS season.</image:caption>
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