The below campaigns were created and worked from concept to completion, including flow, strategy, ad assets, copy, graphic mock ups and detailed evaluations of success.

Challenge: Dutch Masters had strong brand recognition but needed a modern digital identity to connect with a new generation of consumers and grow its online presence.

Role: Digital Strategist

What I Did: Architected and led the execution of a multi-year (3–5yr) brand refresh campaign — Roll Bold. Burn Slow. — serving as the strategic lead for Dutch Masters' digital evolution. Built the campaign from the ground up, including influencer and brand advocate program development, content strategy, copywriting, and a comprehensive campaign playbook designed to scale.

Highlights/Results:

  • IG posts under #BurnSlow and #DutchMasters grew by 130% in the first year

  • Brand Advocate program drove an 82% increase in digital engagement and a 16% follower growth

  • 6.15% engagement rate across 650K impressions, 15K engagements, and 25K profile views

Campaign Assets

Bay Cities x Sustainability

Challenge: Bay Cities had strong eco-friendly practices but lacked the content strategy to reach sustainability-minded buyers and grow qualified leads in the environmental space.

Role: Marketing Manager — Analyst, Strategist, Copywriter

What I Did: Audited and repurposed existing content while developing new social-to-web campaigns that spotlighted the company's green materials and practices. Social posts acted as entry points, funneling audiences into deeper brand storytelling through blogs and landing pages on the company website.

Highlights/Results:

Campaign Assets

3rd Annual Winning @ Retail

Goal: Increase attendee participation at this educational summit

Highlights/Results:

  • 30% increase in attendance YoY

campaign assets

App Tutorial Campaign

Goal: Help new and existing users learn how to use and navigate the BAND app for their groups.

Highlights/Results:

  • 29% increase in the in-app BAND Guide page following

  • 21% increase in tutorial post views

  • 7% CTR on in-app ads

campaign assets

New DIYPack Website

Challenge: DIYPack's existing website wasn't converting — it needed a full content and UX overhaul to better serve its audience and drive online sales.

Role: Marketing Manager — Analyst, Strategist, Copywriter, Ad Manager

What I Did: Led an end-to-end website refresh, rewriting and SEO-optimizing all web copy including product descriptions, headers, taglines, and FAQs. Refreshed and updated existing blog content for search performance, managed paid ad campaigns across Google, Meta, and Pinterest, and published an original eBook to establish brand authority and grow the audience.

Highlights/Results:

  • Published "The Ultimate Guide to Subscription Box Trends" — generating 500+ downloads

  • Expanded audience reach through local industry associations and small business partnerships

  • Sales increased by 10%, driven by stronger engagement and improved site experience

Campaign assets

Bay Cities eBook

Goal: Hit the targeted goal of downloads & increase brand awareness

Highlights/Results:

  • Exceeded its targeted goal of downloads by 10%

Campaign assets

Business on BAND Contest

Goal: Increase new and existing user participation in-app within workplaces & businesses

Highlights/Results:

  • 9% increase in workplace group creation

  • 22% increase in user engagement across the app, specifically targeting FAQ & tutorial/how-to content

campaign assets

Grad Contest

Goal: Boost content creation and engagement in-app within targeted groups

Highlights/Results:

  • 11% CTR on ads

  • 27% increase in new user engagement

  • 63% increase in content published across the app