The below campaigns were created and worked from concept to completion, including flow, strategy, ad assets, copy, graphic mock ups and detailed evaluations of success.
Created and managed an ongoing sustainability campaign to highlight our eco-friendly materials and practices to attract its target audience. #Sustainability leads increased by 7%.
Experiential marketing campaign to increase participation at an annual educational summit bringing thought leaders from big brands and retailers together for break out sessions and panel discussions surrounding the retail industry. This campaign garnered a 30% increase in attendance YoY from promotional content published across email, social, paid ad & web platforms.
Graduation campaign ran in-app to increase content creation in groups, resulting in an 11% CTR on ads, over 45k new photos added to albums, and 500+ group participation.
Oversaw a website relaunch campaign to garner new leads & increased sales from strategic messaging across email, ads, web, and social. Sales increased by 10%.
eBook campaign with a targeted KPI of # of downloads from valued educational information focused on how to be successful in retail with POP/POS display. This campaign exceeded it’s targeted goal of downloads by 10% in a 3 month period. Platforms utilized include email & social.
Campaign focused on increasing workplace usage on the app resulting in an overall 9% increase in workplace group creation and engagement.
In-app campaign focused on user retention to bring back sorts teams for the upcoming season. This resulted in over 150 newly created groups in the sports/after school program category.
In-app campaign focused on increasing followers and engagement to a new page created in-app. At it’s height, this campaign resulted in a 218% increase in followers and a 1700%+ increase in daily visitors.
Short in-app campaign focused on increasing new & returning users to the app using a unique recommendation link. This resulted in a 24% increase in team group creation.
An annual campaign to recognize leaders that go above and beyond in their respective fields. This campaign garnered 500+ submissions from users and a 5% CTR across all in-app ad efforts.