Successful paid & organic social media campaigns I’ve executed from concept to completion, along with final performance analysis.
New business growth campaign to increase subscriptions and plays for a new podcast hosted by CEO and COO of Bay Cities Packaging and Design. This ongoing campaign resulted in an overall 18% increase in engagement and retention over a 3 month period across social, email & web.
Rate the app campaign to increase reviews across FB and Apple/Android store. Incentive was a $10 Starbucks gift card for participation.
This social post garnered a 9k reach, 12k impressions, 3k engagement and 1.8k link clicks. App reviews increase by 3,000% overall.
New business campaign to increase workplace groups & accounts. Strategy included tutorials to use BAND at work, reviews & case studies to highlight its organization & productivity features.
These social posts garnered on average 2k reach, 3k impressions, ~300 engagement and ~150 link clicks.
Girl Scout Troop giveaway to encourage troops to participate in a Halloween activity to receive exclusive patches designed by BAND app.
This social post garnered 1.8k reach, 2.9k impressions, 350 engagement and 220 link clicks. Activity in Troop Leader Hub increased by 16% during this campaign period.
#Sustainability campaign that increased qualified leads and brand awareness by 10%. In partnership with the Paper & Packaging Board, we collaborated on social content creation, press releases and video to encourage responsible residential recycling with the #BoxtoNature Program.
Girl Scout Troop giveaway to encourage troops to participate in a Halloween activity to receive exclusive patches designed by BAND app.
This social post garnered 1.4k reach, 1.8k impressions, 260 engagement and 147 link clicks. Activity in Troop Leader Hub increased by 23% during this campaign period.
BTS Giveaway campaign encouraging new school administration group creation + a curated BTS box of goodies for 5 selected teachers.
This social post alone garnered 58k reach, 60k impressions, 1.5k engagement and 260 link clicks. New accounts during this period increased by 12% over the previous BTS season.
New business campaign to increase school groups & accounts. Strategy included tutorials to use BAND at school, reviews & case studies to highlight its organization & productivity features to be used at individual schools & also district-wide.
These social posts garnered on average 2k reach, 3k impressions, ~300 engagement and ~150 link clicks.
New business campaign to increase workplace groups & accounts. Strategy included tutorials to use BAND at work, reviews & case studies to highlight its organization & productivity features.
These social posts garnered on average 2k reach, 3k impressions, ~300 engagement and ~150 link clicks.
BTS Giveaway campaign encouraging new school administration group creation + a curated BTS box of goodies for 5 selected teachers.
This social post garnered 57k reach, 62k impressions, 4k engagement and 300 link clicks. New accounts during this period increased by 12% over the previous BTS season.
New business campaign to increase sports groups, engagement and new accounts. Incentive was sponsoring branded equipment for their team for recommending BAND with a unique recommendation link & survey.
This social campaign resulted in a 24% increase in group creation in the sports category over a 3 month period.